eBrandgelize Digital Enlists Faith and Family Entertainment Influencer Debra Bailey of the #Hearties

Facebook Fan-Group Admin comes on board in lead up to Christmas night premiere of When Calls the Heart Christmas on Hallmark Channel

LOS ANGELES, Dec. 21, 2016 /PRNewswire/eBrandgelize Digital, a boutique digital marketing agency, has brought on Debra Bailey to consult on fan engagement for eBrandgelize’s family and faith-centered entertainment clients. Debra is co-founder and manager of the grassroots Facebook group Fans of Hallmark’s When Calls the Heart, Hallmark Channel’s highly successful series, starring Erin Krakow, Daniel Lissing, Lori Loughlin and Jack Wagner. She also serves as Director of the nonprofit Hearties International. eBrandgelize Digital was founded by actress and producer Nicole Hansen as a turn-key web branding provider for the entertainment industry. eBrandgelize’s clients include MPCA/Brad Krevoy Television, Digital Cinema Distribution Coalition, executives from Crown Media Family Networks (parent company of Hallmark Channels) and AMBI Entertainment Group.

eBrandgelize has successfully helped clients engage fans in live Twitter chats during film and television premieres to trend and boost social ratings. Previously, eBrandgelize executive produced the location-based app game BattleKasters with Artifact Technologies and Alane Adams Studios and has designed websites for MPCA, DCDC, and Brilliant Consulting Group. They’ve also worked with fans to launch the Hearties Family Reunion fan convention.

Debra Bailey consulted with eBrandgelize during Hallmark’s Countdown to Christmas programming season on fan engagement, to promote the client’s Christmas films. She represented eBrandgelize at the second Hearties Family Reunion, held in Vancouver in early December and will now be part of the social media and business development team just as MPCA’s When Calls the Heart Christmas special premieres on Hallmark Channel this Christmas Day.

“I became acquainted with Nicole Hansen through When Calls the Heart,” explained Debra Bailey “Meeting in person at the first Hearties Family Reunion, I was intrigued by her company, and how she was connecting TV shows and movies with viewers. It was powerful. The synergy between eBrandgelize Digital and their social media clients is far above any that I’ve seen, and I’m thrilled to be a part of this growing team.”

“When I began working with the Hearties, I was drawn to Debra because of her inherent knowledge of fans drawn to faith and family-friendly entertainment,” said Nicole Hansen. “As the primary admin for the Hearties Facebook page, she’s an influencer of independent women with traditional values, who are eager to have an online community to support programming they can watch with their families. I’ve sought her advice and enlisted her often in rallying fans to support various clients’ film and television content. I know that Debra will be a great asset to our company.”

About eBrandgelize Digital

eBrandgelize Digital is a boutique digital marketing and production company, integrating brands across multiple platforms through transmedia entertainment, digital content and PR. We help individuals and businesses raise their profiles through strategic alliances and sustainably promote our clients through website design, content management, online branding, product placement, publishing and engaging social media. We develop and package specialized events, feature films, TV, online content and mobile games.

About The Hearties

Hearties are devoted fans of the Hallmark Channel original series When Calls The Heart, inspired by the Canadian West book series from Janette Oke. Executive Produced by Believe Pictures and MPCA/Brad Krevoy Television, the series airs on Hallmark Channel. In January of 2016, with the support of the producers, the Hearties created and organized the “Hearties Family Reunion”, a fan convention for the members of the private Facebook group Fans of Hallmark Channel’s When Calls the Heart.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/ebrandgelize-digital-enlists-faith-and-family-entertainment-influencer-debra-bailey-of-the-hearties-300382480.html


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eBrandgelize Rallies Fans to #1 in Social Ratings for MPCA/Brad Krevoy Television

eBrandgelize’s Social Team Helps Boost Nielsen Social Ratings for MPCA’s “A Wish for Christmas” and “Every Christmas Has a Story”

Premieres were part of Hallmark Channel’s ‘Countdown to Christmas’ Programming Event

a-wish-for-christmas-postereBrandgelize Digital assisted in promoting two new movies in October and November as Hallmark Channel burst to a record-breaking start for its popular “Countdown to Christmas” holiday event. Our team promoted the new, original movie premiere of MPCA/Brad Krevoy Television‘s production of A Wish for Christmas (Saturday, October 29) on MPCA’s Instagram, Facebook and Twitter pages as well as other channels and live tweeted the premiere which became the highest-rated and most-watched “Countdown to Christmas” debut since the holiday franchise launched in 2009, among households, total viewers, and adults 25-54.

Key Nielsen Highlights (L+SD)

  • “A Wish for Christmas” averaged a 3.0 HH rating and 3.4 million Total Viewers
  • Premiere was the network’s highest-rated and most-watched original movie of 2016 among W18-49, W25-54, A18-49, A25-54 and Total Viewers
  • Debut ranked as #1 non-sports program of the day among HH as well as #1 program of the day among W25-54
  • “A Wish for Christmas” was #1 movie of the week among HH and W25-54 rating
  • In 8-10 p.m. time period, “A Wish for Christmas” elevated Hallmark Channel to be #1 among HH, W18-49 and W25-54 ratings and delivery
  • Premiere reached more than 4.5 million unduplicated viewers, marking the network’s largest unduplicated audience of 2016 for any original movie premiere
  • Original movie was the week’s most social original movie premiere on Twitter across Broadcast or Cable
  • Original movie Trended on Twitter during the Saturday, October 29, premiere

Following an on-camera flub in which she says she doesn't like Christmas, a popular morning show host is assigned, along with her producer who is also her old college flame, to cover the Christmas week festivities in a town known for its tremendous holiday celebration. But when she suspects something is amiss in Hollyvale, the investigative reporter surfaces and she becomes determined to get to the bottom of it, rediscovering her lost Christmas spirit - and rekindling the flames of love -- in the process.

eBrandgelize’s team also helped to propel social ratings for Hallmark Channel’s original holiday movie premiere of MPCA/Brad Krevoy Television’s, Every Christmas Has a Story (Saturday, November 12).

Key Nielsen Highlights (L+SD) for Hallmark Channel

  • “Every Christmas Has a Story” averaged a 3.5 HH rating and 4 million Total Viewers
  • Original movie was the highest-rated and most-watched Hallmark Channel telecast of 2016 among HH and Total Viewers
  • Premiere was the #1 rated and most-watched program of the day among HH and W25-54
  • In the 8-10 p.m. time period, “Every Christmas Has a Story” boosted Hallmark Channel to be the most-watched and highest-rated network among HH, W18-49, W25-54 and Total Viewers
  • “Every Christmas Has a Story” attracted the week’s highest social audience compared to any original movie premiere on broadcast or cable across Facebook and Twitter
  • Trended on Twitter during the November 12th premiere

Sources: Crown Media Press; Nielsen, October 24-31, November 7-13 2016; Nielsen Social Content Ratings; Twitter Analytics


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Hallmark Channel/Hallmark Movie “FANDEMONIUM” | LA-Story.com

eBrandgelize Digital’s social media team manages social media for numerous individual and company accounts mentioned in article!

Cast of Hallmark Channel’s “When Calls the Heart”

Viewers of the Hallmark Channel and its sibling Hallmark Movies & Mysteries have achieved “fandemonium” status. This deep bond between fans, networks and stars alike also has a digital age Frank Capra-esque unity about it…

Fans understand that in a time dominated by cynicism and despair, the Hallmark universe offers shelter from a dark storm.   Hallmark reminds us all of something that doesn’t get the press it used to…our humanity.

Many viewers chat daily about Hallmark via social media. They watch together.  It’s like a giant, welcoming club where the only membership fee is goodwill.  They also talk to enthusiastic stars of Hallmark movies and series this way as well.  And the connection doesn’t stop there…

If Hallmark is the “Heart of TV”, they seem to understand that the “heart of Hallmark” is the viewer.  Bill Abbott, President & CEO Hallmark Channel/Hallmark Movie; Michelle Vicary, Executive Vice President Programming & Network Publicity, and Pam Slay, Senior Vice President TV also regularly communicate with fans across social media.   Unusual?  Yes.  Valued?  You bet.

A Perfect Christmas - part of Christmas Keepsake Week Preview Viewers of the Hallmark Channel and its sibling Hallmark Movies & Mysteries have achieved

A Perfect Christmas – part of Christmas Keepsake Week Preview Viewers of the Hallmark Channel and its sibling Hallmark Movies & Mysteries have achieved

 

 

 

 

 

 

 

 

 

 

 

Source: Hallmark Channel/Hallmark Movie “FANDEMONIUM” | LA-Story.com


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“When Calls The Heart” On Social, Series Finale is the Most Engaging on Television for Entire Season

Source: WHEN CALLS THE HEART FINALE THE HIGHEST-RATED AND MOST-WATCHED EPISODE IN THE SERIES’ HISTORY | MPCA/Brad Krevoy Television

Viewers also took to Twitter last Sunday as When Calls the Heart became the most engaging series premiering a new episode for the week across cable and broadcast, boasting an average 67 Tweets per person. Additionally, the finale attracted the most unique authors of any series on the network, becoming Hallmark Channel’s most social original series episode.

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eBrandgelize Digital’s team tweeted on behalf of multiple client accounts throughout the season. Pictured Twitter account: @MPCA_Film

The third season of the series made a strong impression on social media overall, averaging more unique authors and Tweets than the preceding two seasons. Compared to season 1 and 2, the third season average of When Calls the Heart was up 45% and 46% among unique authors and 631% and 175% among Tweets, respectively. Across cable and broadcast television,When Calls the Heart became the most engaging series premiering a new episode for the entire season. Moreover, during Sunday Total Day, it was the 2nd most Tweeted series airing a new episode for the season with the exception of last weekend’s debut, which became the #1 Tweeted original drama series on cable for the week.

Source: Nielsen, April 4-10, 2016; Nielsen SocialGuide Twitter TV Ratings, 2/21-4/10/16.

Additionally, eBrandgelize headed up a social media campaign to urge Netflix and Amazon to pick up the show for international audiences at the request of the international sales agent, Lionsgate Television.

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Upon seeing this tweet on the @MPCA_Film Twitter profile, #Hearties took up the cause and created their own tweets targeted at overseas profiles for Netflix and Amazon.


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#Hearties Family Reunion

Heading digital media for client MPCA/Brad Krevoy Television at the first ever fan-con for their hit Hallmark Channel series When Calls The Heart was both a challenge and a joy

By Nicole Hansen, President, GGE and Founder of eBrandgelize Digital

Hearties cosplay

Hearties admins visit the set of When Calls the Heart and meet actress Lori Loughlin

Last June, while setting up branded social media pages for our newest web design and online branding client, MPCA/Brad Krevoy Television, I checked to see if anyone was tweeting about one of its produced shows that was airing that night called When Calls the Heart. I noticed something I had never seen before from clients who had live events happening on Twitter: people were not only tweeting about the show, but they were having conversations. These fans calling themselves #Hearties were so actively working to get the show to trend that I made a point to mention it to Brad Krevoy the next time we spoke. He credited the #Hearties with getting the show a second season. He also tasked me with getting to know them and to find a way to give back.

Screenshot (297)Over the following months, I worked on behalf of Brad Krevoy with Brian Bird, the show’s executive producer and fan ambassador, as he brought me up to speed on how the fans were creating their own #HeartiesParties. He explained that a group of Hearties were creating a Heartie-Con, a fan convention for a hundred or so of the 31,000 members of the private Facebook group “Fans of Hallmark Chanel’s When Calls the Heart.” When Brian announced the event to the group, I saw that a single email address was given for people to register — not an easy way to manage an event. Brian connected me with the organizers and we suggested setting up an EventBrite page, courtesy of MPCA. The advantages included e-tickets, mass messaging of guests, and an easy to manage registration process.

Hearties FlashdrivesDuring the planning process, I was blown away by the planning committee’s resourcefulness. The event sold out in an hour at $100/ticket. The ladies on the event committee made gift bags and swag by hand, using the show as inspiration. I shouldn’t have been surprised; I was tasked by Brian and Brad to transport fan-made woven blankets and personalized doilies to deliver to the stars on the set from one amazing fan. It seems many of these ladies, aged 16-75, were inspired by the show to produce their own 1910’s-era arts and crafts, so the homemade swag were definitely on-brand for this event. On MPCA/BKTV’s behalf, GGE created more tech-driven goodies, including Hallmark Channel-Hearties-branded flash drives, loaded with deleted scenes, family-friendly coloring pages commissioned from a popular #HeartieArt creator, Brie Schmida, and 10 social media marketing action items that the fans can do to bring in new viewers for season 3.

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Periscope stats and broadcasts of WCTH’s author Janette Oke and executive producer, Brian Bird. Photo by Audra Morse

Leading up to the event, many fans voiced their desire for MPCA/BKTV to run a Periscope live stream for them. After weeks of promising that @MPCA_Film would be periscoping from #HFR2016, I had to out myself as the person who would be hosting the broadcasts. When I got to the first event in Vancouver, the Hycroft House High Tea, I did a brief introduction on my own Periscope of walking into Hycroft as a fellow Heartie (yes, I’ve been converted) and meeting the Hearties admins and event planners in person for the first time. Viewers then stayed tuned to @MPCA_Film for more periscopes of the event. Whenever I streamed star Lori Loughlin meeting and speaking to the fans and on the broadcasts, you could hear the chirps, as attending Hearties were notified that MPCA/BKTV was streaming. We watched the hearts (likes) grow from only 1 to over 55,000 by the end of the weekend.

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Hearties Fan Site, upgraded by GGE

Before the event, we were tasked with lending technical and design support to the developer of the #Hearties fan website, to help make the site mobile-ready from the outset, with more social network integration for all things #Hearties. At the event, it was so gratifying to receive hugs and thanks for both the website upgrade and our online Twitter conversations with Hearties. They were also grateful for likes and retweets of fans’ posts, and especially for the Periscope streaming. Their Hearties friends who could not attend were thrilled to be meeting the attendees via the broadcasts! It was pure love for MPCA/BKTV to be supporting and appreciating their fans and meant the world to us. We also conducted video interviews of fans and produced a video interview (in collaboration with Edify Media) of the executive producers as assets for future stories in the press and on social media.

Nicole on WCTH set

#Hearties Facebook Admin, Debi Watson-Bailey, GGE’s Nicole Hansen, actress Kristina Wagner and #HFR2016 planner, Kim Ferguson

All in all, the entire event was like attending a real family reunion. People I was introduced to from a distance, over digital media, came to the event from all over. It was like being surrounded by distant relatives from all around the world: my cousins, aunts, uncles and even a family representing with 3 generations from infants to grandparents. Spending time with the matriarch of all things Hearties, best-selling author Janette Oke, who wrote the books that inspired the series When Calls the Heart, reminded me why I loved my own churchgoing, humble and hard-working grandmother so much. They were all just good people coming together and supporting family-friendly entertainment, which in a world of violence and superheroes on TV put me right back to be a little girl watching Little House on the Prairie and then pretending I was Laura Ingalls Wilder. These fans just wanted to go back to a simpler time, and did it by supporting their show and connecting both online and at this amazing event.

Watch Q&A with When Calls the Heart actress Lori Loughlin originally broadcast on Periscope:

Notice the chirps at the opening when the Hearties get notified the @MPCA_Film is broadcasting


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Digital Branding: MPCA-Brad Krevoy TV & Maggy Haves School

GGE continues to expand our eBrandgelize digital marketing services, offering online branding for the entertainment industry and non-profits.

eBrandgelize newOver the past two years, Green Galaxy has been expanding it’s “sustainable” marketing services and is no longer focusing exclusively on clean tech companies and environmental organizations. Most recently, GGE redesigned the websites and managed the online branding for the Motion Picture Corporation of America and it’s subsidiary, Brad Krevoy Television as well as the Maggy Haves School of North Hollywood. Check out our latest clients’ before and after looks.

Previous MPCA website:

Before

Before

GGE’s redesigned MPCA website:

MPCA-Screenshot-2015-11-23

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Maggy Haves School original website:

Maggy-Haves-before

Maggy Haves Before

GGE’s redesign of Maggy Haves School’s website:

Maggy-Haves-after

Maggy Haves After


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