Facebook Fan-Group Admin comes on board in lead up to Christmas night premiere of When Calls the Heart Christmas on Hallmark Channel
LOS ANGELES, Dec. 21, 2016 /PRNewswire/ — eBrandgelize Digital, a boutique digital marketing agency, has brought on Debra Bailey to consult on fan engagement for eBrandgelize’s family and faith-centered entertainment clients. Debra is co-founder and manager of the grassroots Facebook group Fans of Hallmark’s When Calls the Heart, Hallmark Channel’s highly successful series, starring Erin Krakow, Daniel Lissing, Lori Loughlin and Jack Wagner. She also serves as Director of the nonprofit Hearties International. eBrandgelize Digital was founded by actress and producer Nicole Hansen as a turn-key web branding provider for the entertainment industry. eBrandgelize’s clients include MPCA/Brad Krevoy Television, Digital Cinema Distribution Coalition, executives from Crown Media Family Networks (parent company of Hallmark Channels) and AMBI Entertainment Group.
eBrandgelize has successfully helped clients engage fans in live Twitter chats during film and television premieres to trend and boost social ratings. Previously, eBrandgelize executive produced the location-based app game BattleKasters with Artifact Technologies and Alane Adams Studios and has designed websites for MPCA, DCDC, and Brilliant Consulting Group. They’ve also worked with fans to launch the Hearties Family Reunion fan convention.
Debra Bailey consulted with eBrandgelize during Hallmark’s Countdown to Christmas programming season on fan engagement, to promote the client’s Christmas films. She represented eBrandgelize at the second Hearties Family Reunion, held in Vancouver in early December and will now be part of the social media and business development team just as MPCA’s When Calls the Heart Christmas special premieres on Hallmark Channel this Christmas Day.
“I became acquainted with Nicole Hansen through When Calls the Heart,” explained Debra Bailey “Meeting in person at the first Hearties Family Reunion, I was intrigued by her company, and how she was connecting TV shows and movies with viewers. It was powerful. The synergy between eBrandgelize Digital and their social media clients is far above any that I’ve seen, and I’m thrilled to be a part of this growing team.”
“When I began working with the Hearties, I was drawn to Debra because of her inherent knowledge of fans drawn to faith and family-friendly entertainment,” said Nicole Hansen. “As the primary admin for the Hearties Facebook page, she’s an influencer of independent women with traditional values, who are eager to have an online community to support programming they can watch with their families. I’ve sought her advice and enlisted her often in rallying fans to support various clients’ film and television content. I know that Debra will be a great asset to our company.”
About eBrandgelize Digital
eBrandgelize Digital is a boutique digital marketing and production company, integrating brands across multiple platforms through transmedia entertainment, digital content and PR. We help individuals and businesses raise their profiles through strategic alliances and sustainably promote our clients through website design, content management, online branding, product placement, publishing and engaging social media. We develop and package specialized events, feature films, TV, online content and mobile games.
About The Hearties
Hearties are devoted fans of the Hallmark Channel original series When Calls The Heart, inspired by the Canadian West book series from Janette Oke. Executive Produced by Believe Pictures and MPCA/Brad Krevoy Television, the series airs on Hallmark Channel. In January of 2016, with the support of the producers, the Hearties created and organized the “Hearties Family Reunion”, a fan convention for the members of the private Facebook group Fans of Hallmark Channel’s When Calls the Heart.
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