Crown Media Family Networks’ Upfronts

A cancelled upfront presentation was salvaged using social media to spark Hallmark Channel’s innovative and creative alternative.

eBrandgelize Digital’s Nicole Hansen went to New York to cover clients at the Crown Media Family Networks Upfront Presentation. When informed that the event was cancelled, she suggested that since the stars and executives were already in NYC, the show must go on, if not live – then virtually! The PR and Social Media team at Crown Media were inspired… They took advantage of the snow, and tied it into Hallmark’s Christmas themed programming. They successfully transformed the Nor’easter into a “Hallmark NoelEaster.”

“And then they did something incredibly timely and forward-thinking. Undeterred by the heavy snowfall on Wednesday, President and Chief Executive Officer Bill Abbott, Advertising Sales Executive Vice President Ed Georger and two of Hallmark Channel’s most popular made-for movie personalities, Candace Cameron Bure and Danica McKellar, made their way to Central Park for an impromptu Facebook Live transmission during which many Upfront announcements were made.”
— Simon Applebaum, MediaVillage

Watch Crown Media’s President and CEO Bill Abbott and EVP Ad Sales Ed Georger, along with Candace Cameron Bure and Danica McKellar as they brave the snow storm to bring you exciting programming announcements from Central Park!

Posted by Hallmark Channel USA on Wednesday, March 21, 2018

“There will be no overall Jacks score awarded to Crown Media Family Networks this year because there was no actual event to consider. But they deserve an informal 5 Jacks for making the most of a bad situation over which they had no control and using it as an opportunity to do something inspired, pulling together what some are referring to as a Virtual Upfront and others the first-ever SnowFront. Well done!”
— Simon Applebaum, MediaVillage

The Facebook Live garnered positive press and great reviews from DeadlineVariety, AdWeek, and MediaVillage.


Facebooktwittergoogle_pluspinterestlinkedinmail

Hallmark Channel/Hallmark Movie “FANDEMONIUM” | LA-Story.com

eBrandgelize Digital’s social media team manages social media for numerous individual and company accounts mentioned in article!

Cast of Hallmark Channel’s “When Calls the Heart”

Viewers of the Hallmark Channel and its sibling Hallmark Movies & Mysteries have achieved “fandemonium” status. This deep bond between fans, networks and stars alike also has a digital age Frank Capra-esque unity about it…

Fans understand that in a time dominated by cynicism and despair, the Hallmark universe offers shelter from a dark storm.   Hallmark reminds us all of something that doesn’t get the press it used to…our humanity.

Many viewers chat daily about Hallmark via social media. They watch together.  It’s like a giant, welcoming club where the only membership fee is goodwill.  They also talk to enthusiastic stars of Hallmark movies and series this way as well.  And the connection doesn’t stop there…

If Hallmark is the “Heart of TV”, they seem to understand that the “heart of Hallmark” is the viewer.  Bill Abbott, President & CEO Hallmark Channel/Hallmark Movie; Michelle Vicary, Executive Vice President Programming & Network Publicity, and Pam Slay, Senior Vice President TV also regularly communicate with fans across social media.   Unusual?  Yes.  Valued?  You bet.

A Perfect Christmas - part of Christmas Keepsake Week Preview Viewers of the Hallmark Channel and its sibling Hallmark Movies & Mysteries have achieved

A Perfect Christmas – part of Christmas Keepsake Week Preview Viewers of the Hallmark Channel and its sibling Hallmark Movies & Mysteries have achieved

 

 

 

 

 

 

 

 

 

 

 

Source: Hallmark Channel/Hallmark Movie “FANDEMONIUM” | LA-Story.com


Facebooktwittergoogle_pluspinterestlinkedinmail