BattleKasters Partnership-Advisory Board: Facilitated by Green Galaxy’s Nicole Hansen

Artifact Technologies and Alane Adams Announce BattleKasters

Fantasy Illustrator Dave Dorman Creates Original Art to Promote Dynamic Spell-Casting Game for Adams’ Legends of Orkney™ Adventure Series

Orange, CA and Seattle, WA — March 24, 2015Today, Brent Friedman, founder of Artifact Technologies and Alane Adams, founder of Alane Adams Studios announced BattleKasters, a spell-casting adventure launching this spring at fancons across the U.S. The downloadable mobile game, an extension of Adams’ Norse mythology-based Legends of Orkney™ book series, turns live events into dynamic game boards, allowing questing players to collect digital trading cards and cast magic spells that literally change the state of the game for everyone playing. Fantasy illustrator Dave Dorman, best known for his Star Wars artwork, is creating original art for BattleKasters, which players of the game can win.

BattleKasters leverages Artifact Technologies’ proprietary Mixby™ platform, which uses location-aware technology to unlock rich experiences for users within range of specific hotspots where content can be acquired. For players of BattleKasters, that means discovering an array of interactive quests throughout event spaces such as fancons and other gathering places. Players who download the game are challenged to a race against time to cast the spells that will close a portal – the stonefire –between realms to prevent dangerous dark magic from seeping into the Earth realm.

“The emergence of location-based technology opens up entirely new opportunities for gaming and interactive storytelling,” said Brent Friedman, BattleKasters Lead Game Designer and Co-founder of Artifact Technologies. “We’re excited to work with a forward-thinking author like Alane, who sees the potential this platform represents to fans of her books and mobile gaming in general.”

Friedman created, wrote & produced across all transmedia platforms: working with all the major movie studios and networks, he wrote on shows such as “Dark Skies”  “Star Trek: Enterprise”  “Star Wars: The Clone Wars” and the feature film “Mortal Kombat Annihilation,” which opened #1 at the US box office. Friedman founded Electric Farm Entertainment, a leading digital media company, where he created and produced four award-winning multi-platform web series, working with a range of brand partners including Sony and NBC to Microsoft and Kodak. Additionally, he has written on several high profile video games such as “Halo 4,” “Command & Conquer 3: Tiberium Wars,” “Tales from The Borderlands” and “Empires & Allies.”

“As a storyteller, my challenge is to deliver experiences that will trigger people’s imagination in new ways,” said Adams. “BattleKasters brings my Legends of Orkney series to life at fancons and provides an innovative and immersive experience for attendees.”

BattleKasters was created by Friedman, with illustrations from Lead Artist, Jonathan Stroh. To help guide the development of BattleKasters, Adams and Artifact have assembled an advisory board made up of experts in the fields of education, gaming, publishing and transmedia. The board includes:

  • Alane Adams, author, social entrepreneur, CEO of Alane Adams Studios and founder of the Rise Up Foundation, whose philanthropy efforts focus on organizations and initiatives that help families and children.
  • Gordon Bellamy, former exec director of IGDA, with two decades of experience and leadership in the interactive entertainment industry.
  • Peter Deutschman, Chief Buddy of digital engagement authority The Buddy Group, whose career has been at the convergence of marketing, storytelling and connected technology.
  • Brent Friedman, co-founder of Artifact Technologies, award-winning creator, writer and producer, with more than 25 years of experience in entertainment across all platforms.
  • Joe Heally, accomplished producer for projects ranging from independent films to cable and broadcast network programming.
  • Mitch Lusas, entrepreneurial, award-winning creative director and producer of apps, games, transmedia experiences, and scripted projects.
  • John Nee, CEO of Cryptozoic Entertainment, a premier developer and publisher of original and licensed board games, card games, comics and trading cards.
  • Pamela Rutledge, social scientist, educator and author focused on the intersection between behavior and technology.
  • Rob Salkowitz, writer, consultant, author of Comic-Con and the Business of Pop Culture, faculty at the University of Washington CommLead program and expert in digital media as it relates to business, culture and entertainment.

Nicole Hansen of Green Galaxy Enterprises facilitated the partnership between Artifact Technologies and Alane Adams Studios and secured Advisory Board members. She will Executive Produce the game along with Greg Heuss, CEO and Sam Teplitsky, COO of Artifact Technologies.

Fans can get a sneak preview of BattleKasters at fancons throughout 2015. Net proceeds from the art and Legends of Orkney™ series will go toward improving literacy. The first book of the series, The Red Sun, is available for pre-order at www.AlaneAdams.com. More updates on the release of BattleKasters can be found at www.BattleKasters.com.

About Alane Adams

(Wendy) Alane Adams is a social entrepreneur, philanthropist, professor and award-winning author. After retiring from a successful business career, Adams founded the Rise Up Foundation, which focuses on creating collaborations to empower people to make lasting changes in their lives with a special emphasis on improving literacy in children. A believer in the power of transmedia storytelling, Adams founded Alane Adams Studios to create more interactive, immersive experiences for readers of her books.

About Artifact Technologies

Artifact Technologies is a Seattle-based software development company specializing in location-based technologies.  A pioneer in content-rich beacon programming and integration, Artifact Technologies partners with major event organizers, attractions and entertainment and education industry leaders to build world-class experiences. The company’s proprietary Mixby™ platform connects the physical and mobile environments, driving deeper engagement and bringing more value to the audience experience.

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SAG Foundation Receives $100k for Children’s Literacy | Variety | Hollywood Reporter

Green Galaxy’s PR Collaborator Hilda Somarriba and Founder Nicole Hansen bring partnership opportunities to our client Wendy Alane Adams. This new initiative helps to enhance Rise Up Foundation’s literacy programs through the Screen Actors Guild Foundation’s BookPALS program.

SAG Foundation Receives $100,000 Donation From Rise Up Foundation

JoBeth Williams, Wendy Alane Adams and Cyd Wilson

PR collaborator Hilda Somarriba initiated the partnership and was able to secure press coverage of the SAG Foundation and Rise Up Foundation partnership in the entertainment industry trades including Variety and The Hollywood Reporter!

SAG Foundation Receives $100k for Children’s Literacy
Marianne Zumberge, Variety

SAG Foundation Receives $100,000 Donation From Rise Up Foundation
Meena Jang, The Hollywood Reporter

SAG Foundation Receives $100,000 Donation From Rise Up Foundation

Nicole Hansen, Cyd Wilson, JoBeth Williams, Wendy Alane Adams and Lainie Strouse


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The Red Sun Book Preview

GGE produced The Red Sun Private Book Preview Events with author Alane Adams.

BH-Invite2-censored

Invitation

The GGE Team took a chapter out of Alane Adams’ fantasy/adventure novel and brought the witches lair to life with a giant spider. Orkney witches entertained all with runestone readings, face painting, and the characters from Norse mythology kept everything running smoothly. Although there were plenty of activities for the kids, most couldn’t wait to meet the author and start reading the book, before the party even ended.

The event was covered on social media with a live tweet wall under the hashtag #RedSunEvent

Photo Gallery

Videos

Green Galaxy Enterprises produced two montage videos capturing the magic of the Red Sun Events as well as a series of interviews with the Author, Alane Adams conducted by GGE longtime collaborator, Sarah Backhouse.

October 24, 2014 – Beverly Hills

November 2, 2014 – Orange County

You can view all of the Alane Adams videos produced by GGE on her YouTube channel: AlaneAdamsBooks and for more on her work as a social entrepreneur check out the Rise Up Foundation’s website, designed by Green Galaxy’s Online Branding and Webdesign team.


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