Green Galaxy Enterprises, a finalist for the Sustainable Small Business Award, provided social media posts leading up to and during the event, and hosted a Tweetwall during the reception.
The Sustainable Business Council Awards reception and ceremony spotlights Southern California companies working daily to create sustainably-focused products and services that reduce ecological impact. We were honored to be made a finalist for the Sustainable Small Business Award, recognizing our sustainable business practices in online marketing, PR and production services. But we noticed something quite unfamiliar to us in the social media world: the sound of silence. For us these days, that just doesn’t happen: How can a great event like this not be promoted?
That’s when GGE’s Nicole Hansen, who served on the SBC Awards Event Steering Committee for its first 3 years, called to ask why. It turns out that the Sustainable Business Council Award had become very popular. With so many entries and high-profile honorees, including Jessica Alba’s The Honest Company as Pioneers in Sustainability and Participant Media for Lifetime Achievement in Sustainability, the all-volunteer organization SBC was too overwhelmed to do social media. Nicole offered her staff to stand-in and give Twitter shout-outs on the @SustainableB account to finalists and sponsors. With dozens upon dozens of companies to mention, we researched each one and added photos from past events to make the Twitter posts more eye-catching. We also spruced up the SBC Twitter profile with a high-res profile logo and background photo, where there had been none. With only 3 days until the evening of the Earth Day event, we just managed to get every name mentioned before the awards.
The night of the ceremony, the GGE technology and social media team went into action. We set up a GGE-sponsored Tweetwall on a big TV screen, so that every guest who tweeted with the hashtag #SBCAwards became part of a live twitter stream. We roamed the event live-tweeting for @SustainableB, taking photos of each sponsor’s booth, featuring their food and wares and tagging them in each post. The sponsors were grateful to be getting some extra social media PR that showed up online and on the Tweetwall. And we were grateful to highlight everyone that was involved in making sustainability a priority for their work.
I would like to send the Green Galaxy Enterprises team a standing ovation for your tremendous support and participation with the 4th Annual SBC Industry Achievement Awards! It was an extreme honor to work with you and I can’t possibly thank you enough for the twitter support and twitter feed during the event! Your team did the most amazing job! You are a major reason the event was such an amazing success!