Online Branding Client: Aunjanue Ellis

Mainstage PR brings in GGE for Emmy Awards “Awareness Campaign” via social media for client, Aujanue Ellis star of, The Book of Negroes

Screenshot (83)

From June 15-26th GGE’s awareness campaign helped Aunjanue Ellis’ twitter impressions to skyrocket.

With less than two weeks before ballots were to be cast for for the 2015 Emmy Awards Nominations, Mainstage PR’s Craig Bankey contacted Nicole Hansen of GGE to help his client Aunjanue Ellis with her social media. Ms. Ellis had starred in the BET limited series, The Book of  NegroesShe had already been nominated for a People’s Choice Award and was now a contender for a nomination for an Emmy for Best Actress in a Limited Series alongside the likes of actresses Jessica Lang, Frances McDormand and Emma Thompson.

Social Media: Award Season Campaigns for Talent and Producers

This Tweet posted to @bookofnegroes by Nicole Hansen to promote client,  @aunjanuejlt became the top tweet for #FYC campaigns for an entire day.

 

Ms. Ellis’ Twitter page was unrecognizable as herself since her profile and background photos were of flowers and her bio had no description of her work. GGE set out to “brand” her page so as to be recognizable to her fans. We also set up a facebook page, curated followers, content, retweets and shares. We were thrilled to have the “Top Tweet” three days in a row for our #FYC ‪#‎EmmyAwards ‬campaign on behalf of our client, Aunjanue Ellis and Book of Negroes limited series on BET and eOne TV.

Screenshot (96)Our team consulted with Ms. Ellis on continuing to post her social activism thoughts and when her Op-Ed was published by TIME magazine about the tragedy that occurred in Charleston, SC we made sure it was published and shared on social media immediately. Proudly, Ms. Ellis’ twitter profile blossomed in the two weeks we worked with her and we even reached the goal of getting a coveted “VERIFIED” blue check mark. It was a wonderful and exhilarating opportunity and we look forward to seeing Aunjanue this fall when she stars in ABC’s Quanitco.

 


Facebooktwittergoogle_pluspinterestlinkedinmail

Leave a Reply

Your email address will not be published. Required fields are marked *